Tuesday, January 31, 2023

"All-inclusive resorts want you to forget their cheesy reputation" by Andrea Sachs

 This long read is about typical experiences at all-inclusive resorts where guests pay one price to cover the room, food, and drinks on the property and then transition to a new all-inclusive resort that offers quality experiences. 

The author uses a variety of sources in the story to talk about this new experience where guests hopefully leave more rested than when they first arrived. These new all-inclusive resorts are a great idea because some people would enjoy going to a less crowded resort and a place where they get the most out of their vacation. Sachs quote from Adam Stewart, the executive chairman of Sandals Resort International. “People want more quality experiences. They want to get off-resort, they want to go on tours, they want experiential stuff, they want gastronomic journeys,” Stewart said. 

 

I understand Stewart had first-hand experience talking with guests about what they want at an all-inclusive resort, but it would have been nice to include a quote from a guest who said they want a better experience as raw evidence in the article. Also, some stats would help drive the point home to the audience showing consumers want this new experience at a resort. 


https://www.washingtonpost.com/travel/2023/01/26/all-inclusive-resorts-culture-mexico/

No comments:

Post a Comment